The M2B Method

Our work results speak by themselves

The flexible and strategic methodology to enter the Spanish and Portuguese markets in the construction and architecture sectors.

The M2B Method is a four-phase framework designed to bring structure, clarity and momentum to your market entry. Grounded in insights, executed with precision.

By combining strategic insight, local know-how, and tailored execution, M2B ensures that each client builds strong foundations from the start. Whether you're launching a high-performance building material, a design-led solution, or a niche innovation, we align your brand with the right players — from architects and distributors to decision-makers and trade media. It’s built for visibility, traction, and long-term growth, without the need for a local office or team from day one.

Phase 1:

Discovery & Market Fit

Clarity begins with understanding. We dive deep into the local landscape through sector analysis, competitive mapping and stakeholder conversations. Combining market data with qualitative insights, we validate the opportunity and identify the best entry path — before a single euro is spent on execution.“Spain’s construction market exceeds €180B annually — but local access depends on deep knowledge of actors, specs and timing.”

“Spain’s construction market exceeds €180B annually — but local access depends on deep knowledge of actors, specs and timing.”
Phase 2:

Positioning & Planning

You don’t need a local office. You need a local brain. We act as your strategy and ops partner in Iberia — defining your value proposition, messages and touchpoints for Spain and Portugal. Together, we map key players, channels, and timing. You keep control. We keep the ground covered.

“Architects influence up to 80% of material selection decisions — but only trust sources they consider technically and culturally aligned.”
Phase 3:

Market activation

Strategy becomes visible. Action meets relevance.We execute with flexibility and local sense. From digital campaigns to PR, from industry media to architecture events — each action is aligned with your voice, your goals, and your market moment. As your local marketing and business development team, we move fast, but with direction.

“93% of specifiers combine online search with real-world brand interactions — visibility is nothing without credibility.”
Phase 4:

Optimization & Growth

What worked. What to repeat. What to evolve.Once launched, we don’t step back — we double down. Together, we track results, gather real feedback and refine strategy. Whether it’s scaling leads, improving reach or unlocking partnerships, we turn one-shot launches into sustainable growth.

“Construction professionals now expect continuous product support and agile local adaptation — not one-shot campaigns.”